Holiday gift spending this year:
-> 26.2% of men plan to spend more than last year compared to 16.1% women
-> 81% of men will shop on Thanksgiving night /Black Friday while only 71% of women will.
-> 71% of adults believe women are more gift wrappers than men.
-> Almost half of all the shoppers will research on their mobile device before buying it.
-> 39.7% of men plan to purchase gifts on a mobile device Vs 28.1% of women
-> Married women will spend 34% on spouse and 57% on children. Whereas married men spend 48% on spouse and 40% on children.
Popular gifts to men by category:
Gift cards:
-> Amazon
-> AMC theatres
-> Starbucks
Electronics:
-> Chromecast
-> Tablet
-> GoPro Hero
Movies:
-> Guardians of the Galaxy
-> Hobbit
-> The X men
Source: ForMenGifts.com