Building up a business from a scratch has never been something easy. You stumble upon dozens of tiny aspects, there are tons of things to be figured out and there’s so much to take care of. And one of the greatest issues you come across is starting your own e-commerce website and how to manage it in a right way.
Having an Internet store is not just a great source of additional income, it’s also a great way to compare the effectiveness of your financial investments. A successful idea for an e-commerce website may actually turn out to be a real gold mine! So why is there a necessity of an e-commerce website for a small business you might ask? Depending on whether you already have a running offline business, a good e-commerce website might serve as a wonderful addition to it or might turn out to become your main value generator. The online market spot takes a lot of time and effort to take off, but once it does, you will immediately start to reap the fruits of what you sow. An online e-commerce website is not just a business card, created for the sake of appearances, but a highly effective tool for the sales.
So now, let’s take a look at the list of an e-commerce website essentials when taking your business to the online presence:
1. Successful niche choice.
Okay, this first tip is definitely for those who do not yet have an offline business. Give people what they want and you will receive a tangible financial payoff. Relevance and demand for the product you’re selling are the key points for a successful start. If the niche you’re aiming for is way too crowded, it’s going to be pretty hard for you to attract new customers and sidestep your rivals.
2. Choosing the right CMS for your e-commerce website.
A good content management system is a major part of your e-commerce website success. Exactly this part is responsible for the speed of your website, the correct functioning of all of its elements, intuitiveness of the interface and it’s also responsible for the presence of the necessary marketing tools and functions. The platform of your website is basically its heart, that’s why its choice should be carefully thought through.
In our opinion, the most suitable platform for such purposes is WordPress. There are millions of great e-commerce WordPress themes among which you will definitely find the one that would be perfect for your business. Be sure to use this guide to help you choose the right WordPress website theme.
3. Responsive e-commerce website design.
The twenty-first century is marked by the mobile-oriented shift in the marketing sphere, therefore most of the purchases are made on different kinds of mobile devices, whether phones or tablets. So it’s vital that your e-commerce website adapts to different screen sizes, otherwise customers will have to zoom in/zoom out different page elements manually. Which is going to be pretty inconvenient these days, and will surely push your potential customers into the direction of other, more responsive, e-commerce websites.
4. E-commerce web site promotion.
You’ve got to learn a thing or two about website promotion in order to make it more visited and popular, and we’ve an article about it right here.
5. Great Usability of an e-commerce website
Usability is a term used to describe how intuitive or convenient your website is for your visitors. Whether or not the purchase will be made depends on how fast your visitor can find a product he’s interested in on your website. Whether or not he will return to make some more purchases, depends on how simple is the process itself. Of course, these are not the only factors influencing people’s decisions to become your constant customers, there are also such things as prices, delivery, feedback and quality of the product/service itself. But these are also the things that will stay out of customer’s reach if your website has poor usability index. Remeber, customers do not like to waste their time on the labyrinth of pages, so make sure to take care of their comfort.
6. Product Info Page
The product info page has to contain the sections for all the necessary information about the product. A quality photo of the product is also a must. Make the following easy-to-access the following things: description of the product, price, fields for the review, payment&delivery information. Also, it would be great if you could leave a video review of the products.
7. Email notifications
This is a great way to acquire potential customers. It happens sometimes, that the customer spent a decent amount of time on the website but didn’t exactly purchase anything. Offer such customers to leave their email address so that you could notify them about the availability of the product once it’s there, or perhaps, notify them about the discounts available in your store. A feedback to such letter is usually pretty high since the customer is already awaiting this information.
This is just about it as to the essentials for the start of your online e-commerce business.
But you should always remember that there is no universal plan or way for a successful business development. For each and every one of us it’s a way of, after all, a path of mistakes and sometimes failures, but we are here to learn, right? So don’t be afraid to experiment, come up with new concepts and ideas, and most importantly, always be ready to adjust to whatever it is that’s coming your way!