Why do people purchase ugly Christmas sweaters:
- The sweaters are crazy and popular
- For the amusement of others.
- College-age consumers enjoy irony.
- People want to look ridiculous.
- This jaw dropping trend, is a good natured way to mock the mainstream.
Why are Ugly Christmas sweaters so popular:
- It is a mixture of nostalgia and ironic humor.
- The adults imitate the young.
- The ugly sweater parties are becoming popular.
- These sweaters give people the chance to let their guard down.