The Evolution of the Ugly Christmas Sweater

The Evolution of the Ugly Christmas Sweater Infographic

Why do people purchase ugly Christmas sweaters:

  1. The sweaters are crazy and popular
  2. For the amusement of others.
  3. College-age consumers enjoy irony.
  4. People want to look ridiculous.
  5. This jaw dropping trend, is a good natured way to mock the mainstream.

Why are Ugly Christmas sweaters so popular:

  1. It is a mixture of nostalgia and ironic humor.
  2. The adults imitate the young.
  3. The ugly sweater parties are becoming popular.
  4. These sweaters give people the chance to let their guard down.

SOURCE: UglyChristmasSweater

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