WordPress is a popular site-hosting platform preferred by 25% of the top 10 million sites. One of the defining features of WordPress is its ability to extend its functionalities via plugins. You can enhance numerous aspects of your website using a plethora of innovative plugins.
For an e-commerce site, looking to increase the conversion rate optimization (CRO) and generate revenues, various plugins can help you acquire more customers. You can make your landing pages more influencing, improve customer experience, scale the search engine result pages (SERPs) and, above all, provide a hassle-free buying experience for the visitors.
Unfortunately, customer conversion is given far less priority as compared to generating traffic. In fact, according to reports, for every $92 invested in increasing user influx, only $1 is spent on converting these consumers.
Therefore, to improve your sales and for substantial revenue generation, you need to put equal emphasis on lead generation and conversion.
Following are five most essential plugins, which tackle and optimize different features of your website to help you convert more leads into customers:
Before you can convert prospects, you need to capture leads. More than 70% of the users on your site are one-time visitors, who will never return to your website. Therefore, you have to make the most of your incoming user influx to increase your subscriber’s list and elevate the chances of customer conversion.
OptinMonster is one of the leading software for acquiring more prospects. It offers attractive solutions to create compelling lead generation forms conveniently. Consequently, it helps transform visitors into valuable email subscribers.
You can also test the effectiveness of each form to check which design produces better results using A/B testing. This allows you the freedom of experimenting with various formats.
Moreover, OptinMonster enables you to track the user’s behavior and displays a highly targeted message when the visitor is about to leave the website. The pop-up text box serves to retain the visitor long enough to procure contact details.
Customer relationship management (CRM) is another essential variable of CRO, as it depends on how well you nurture your leads to convert them into consumers.
Salesmate is a highly innovative CRM software that can effectively manage your prospective and loyal customers, manages your sales pipeline and avoids cart abandonment issue. It also offers an efficient CRM plugin for WordPress that integrates seamlessly with your website to maintain all your customer and sales activity.
With Salesmate, you can ensure that every lead and every customer is engaged personally depending on location in the sales funnel. It prompts you about productive correspondences that will increase your conversion rate such as welcome emails to new subscribers. Since the tool maintains the entire customers’ information in an organized manner, you can interact with each consumer based on their personal preferences and buying history. This increases the chances of generating sales exponentially.
Building and testing landing pages are amongst the top five challenges faced by B2B marketers.
However, with OptimizePress plugin you can easily create landing pages, sales pages, membership portals and so much more without having to deal with complicated codes. With its built-in live editor feature, you can design a stunning and highly converting landing page within a few minutes. You can also track the changes as you optimize the page in real-time, without the need to refresh, preview or reload the page.
The tool also offers multiple themes to choose from, so you do not have to waste time building and designing every component of the landing page from scratch. It also integrates flawlessly with third-party applications.
If you only have the option of installing one SEO plugin, it has to be Yoast as it the number one plugin for WordPress and a comprehensive toolkit for all your SEO requirements. With its advanced XML Sitemaps functionalities, it allows effortless maneuvering for the users. It also notifies you about keyword and content optimization, provides you with a useful template for meta tags and titles and integrates with social cards.
It also provides other important SEO functionalities including internal linking suggestions and targeted keywords.
Simple Page Tester
To incur the best possible results, you have to experiment a little and explore your options. However, it can also be risky to deviate from a well-functioning system.
Simple Page Tester is a free plugin that allows you to test your alternatives to choose the most feasible option. You can run split tests on your WordPress site very easily without learning to code. You can perform the tests in three simple steps. On the WordPress dashboard, navigate to the edit screen of the page you want to test, set up the split test with a test, alter your variations and select the page with the best conversion rate.
It also comes with a guide to enable you to test efficiently and is compatible with Google Analytics.
The list is not exhaustive but offers the best solution for the majority of your CRO requirements. You have to improve your conversion rate continuously and persistently to see significant results.